Chapter 3
Shopatron
Shopatron is the leading provider of cloud-based, eCommerce order management. Shopatron's Order Exchange allows branded manufacturers and multi-channel retailers to seamlessly leverage the available inventory of every retail storefront and distribution center when fulfilling online orders.
Aanalog Clothing wanted to integrate Shopatron with Magento to leverage:
Customer views of real-time in-store inventory availability to facilitate broader delivery options
1. Selections for in-store pickup, ship-to-store, and ship-to-home
2. Increased location-specific details including store hours, store contact email, and latitude/longitude coordinates
3. Enablement of the use of retail outlets for forward inventory and shipment, reducing warehousing costs
4. Toolsets for customer care and managing returns