Life+Gear is an established brand that manufactures survival kits and tools and sells through Walmart, Costco, and other brick and mortar stores, but didn’t yet have its own online marketplace. Cofa Media teamed up with their Creative Director to create a robust online retail shop using Magento.
We leveraged their strong lifestyle brand and combined product shots with good life style photography to create an engaging experience that was also SEO friendly.
Most of Cofa Media’s Magento-based e-stores are highly customized to support a strong brand identity and user experience, and this was no exception. We also created a simple but innovative way to incorporate Facebook and Twitter for additional visibility.
Product photography is so critical, but often overlooked. Everyone on the team went above and beyond to make sure that product shots were of high quality and represented the brand, not just on the high-level pages, but also on product details pages, where the real sales happen.
Life+Gear now has a successful, highly visible, and easy to manage e-commerce site that fully supports their brand. This initiative has helped them increase direct sales, revenue, and have a larger digital footprint in their industry.
Visit the websiteThen we encourage you either call us at our toll free number 1-877-293-2007 or if you would like to speak to Edwin Lap directly, dial 1-619-602-2529. We are happy to discuss the project with you in person.
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