Want to compare your form with other athletes? Download this simple and easy to use app to improve your form.

Concept

At the request of a personal trainer, Cofa Media developed an iPhone app called Formdamentals to help a guide an individual’s form for weightlifting.  

The concept was to be able to video yourself lifting weights, and to have mistakes in form be outlined right on the video itself to improve performance. This required from-scratch branding, user experience, design, and development.

Design

Cofa Media first created a solid brand identity, app icon, and color scheme that was clean, futuristic, and easy to navigate.

Compare & Sync Videos

As one of the many features, we developed a “video upload and compare” feature. You can record your weight lift and compare your form to others to improve exercise form and performance.

The Outcome

The result is a simple, innovative app that successfully helps connect coaches and athletes to evaluate, assess, and improve weight-lifting form. Next steps include developing similar apps for multiple sports.

App is available in Apple App Store