Cofamedia Blog

One E-commerce optimization tip you should follow for 2012

One Simple E-commerce Conversion Optimization Tip for 2012.

If you are looking for an easy way to maximize the conversions on your e-commerce website – and one that doesn’t require you to redesign it from the ground up or make huge changes to your programming – then try this: Add more search features for your customers.

A startlingly high number of online stores are difficult to shop, if only because you have to know things like product numbers or sizes to identify what you’re looking for.

That’s fine for customers who already have a good idea of what they want to find, but can be difficult for those who aren’t well-versed in the category, or simply want to comparison shop.

By adding search features, and especially keywords to different product pages, you make finding solutions faster and easier. That means an online store that’s more usable and customer-friendly, or everything you could want to turn more shoppers into buyers.

There aren’t a lot of simple changes you can make to an e-commerce site that make a big difference, so take a moment to examine your search structure and see if it could be a little bit easier to use. And don’t forget to call us if you think it’s time to start improving your online store in a major way.